Marketing Innovations at Adobe Summit 2016

One of Europe’s most hot­ly antic­i­pat­ed dig­i­tal mar­ket­ing con­fer­ences, Adobe Sum­mit EMEA 2016, is almost here! This year, it’s all about expe­ri­ence: deliv­er­ing rel­e­vant, seam­less, and per­son­alised expe­ri­ences across all touch­points is what it means to be an expe­ri­ence busi­ness. And, if you believe that vari­ety is the spice of life, you won’t want to miss out on this year’s Mar­ket­ing Inno­va­tions Track! We have brought togeth­er a group of tal­ent­ed indi­vid­u­als who, I am con­fi­dent, will inspire the audi­ence and deliv­er insights that will help equip today’s mar­keters to car­ry their organ­i­sa­tions into future mar­ket­ing suc­cess. I’m excit­ed to share with you today a sneak peak of the eight ses­sions in the Mar­ket­ing Inno­va­tions Track.
Spo­ti­fy: Telling your stories**
We’ll start the track with a pre­sen­ta­tion from Tim Grims­ditch, Glob­al Prod­uct & Per­for­mance Mar­ket­ing Direc­tor at Spo­ti­fy, who will share tips for uncov­er­ing cus­tomer sto­ries in your data and using those sto­ries to cre­ate tru­ly per­son­al prod­uct and mar­ket­ing experiences.

Turn­ing your prod­ucts into a chan­nel of cus­tomer engage­ment: The untapped poten­tial of IoT for businesses
This sec­ond ses­sion will look at how the Inter­net of Things (IoT) pro­vides a unique oppor­tu­ni­ty to under­stand cus­tomer behav­iour, as well as to deliv­er mem­o­rable expe­ri­ences in ways that were con­sid­ered, until recent­ly, in the realm of sci­ence fic­tion. In this ses­sion, pre­sent­ed by Cameron Hulett of EVRYTHNG and Adobe’s Gre­goire Pau­ty, you’ll get a glimpse of what the IoT can mean for your busi­ness, and how this tech­nol­o­gy has been exploit­ed so that your busi­ness is the dis­rup­tor rather than the disrupted.

Under­stand­ing new tech trends and scal­ing up innovation
Next, Minter Dial of the Myn­d­set Com­pa­ny will give an overview of glob­al new tech trends com­ing from the Net­ex­p­lo Obser­va­to­ry, focus­ing on the usages and look­ing at where and how new tech is evolv­ing around the world. The sec­ond part of the ses­sion, with Jere­my Bas­set of Unilever, will zero in on a real-world exam­ple of how to embed and scale up inno­va­tion with­in a large organ­i­sa­tion with the case of the Unilever Foundry.

The death of tra­di­tion­al cor­po­rate innovation

If you are seek­ing inno­va­tion for innovation’s sake, you may be miss­ing the point. In this ses­sion, Accenture’s Nar­ry Singh, a sea­soned Sil­i­con Val­ley entre­pre­neur, will talk about how “tra­di­tion­al” organ­i­sa­tions should move beyond try­ing to become “inno­v­a­tive” but rather iden­ti­fy the cus­tomer needs that haven’t been met yet and explore ways to meet them through dig­i­tal part­ner­ships. He advo­cates that they dis­rupt their sec­tors by work­ing with the dis­rup­tors them­selves, not against them.

The Fourth Indus­tri­al Rev­o­lu­tion and what this means for expe­ri­ence mak­ing, ser­vice expec­ta­tions and com­mu­ni­ca­tions of the future
You won’t want to miss this ses­sion with Kate Anck­etill, CEO of GDR Cre­ative Intel­li­gence, who will explore how new tech­nolo­gies are cre­at­ing enhanced ver­sions of real life, with super-human ser­vice, antic­i­pa­to­ry life sup­port, and ultra-individualisation.

Words that Work
Susie Dent, lex­i­cog­ra­ph­er famous for her work in Count­down’s “Dic­tio­nary Cor­ner” on Chan­nel 4, will help you gain a new appre­ci­a­tion of the val­ue that pre­cise lan­guage can bring, and sug­gest ways in which you can inte­grate this into your own per­son­al and busi­ness com­mu­ni­ca­tion. Expect enter­tain­ing yet edu­ca­tion­al sto­ries drawn from her lifetime’s obser­va­tion of times when lan­guage has both helped and hin­dered. Her pre­sen­ta­tion will have a fun and inter­ac­tive ele­ment too: with Count­down-inspired games and activ­i­ties that bring her mes­sage to life.

Adobe Dig­i­tal Index top 10 pre­dic­tions for the future
Wish you could get ahead of the rapid pace of change in mar­ket­ing today? This ses­sion takes you on a jour­ney into the future with Ash­ley Friedlein, founder of Econ­sul­tan­cy, and Dig­i­tal Index direc­tor Tama­ra Gaffney, who will make pre­dic­tions cour­tesy of big data analy­sis. This year our crys­tal ball focus­es on dig­i­tal video, social media, adver­tis­ing, mobile, and com­merce trends. Take home a bit of mag­ic to sup­port your strate­gic plans, bol­ster your bud­get requests, and daz­zle your co-work­ers with your abil­i­ty to out­smart the competition.

Design­ing and deliv­er­ing extra­or­di­nary dig­i­tal experiences
Today’s dig­i­tal land­scape is teem­ing with peo­ple inter­act­ing across many devices, with brands and agen­cies under pres­sure to deliv­er cam­paigns more quick­ly and pro­duce high-impact, per­son­alised con­tent faster than ever before. In this ses­sion, you’ll hear from inno­v­a­tive and lead­ing brands Gant, Media 24, and Adobe on how their organ­i­sa­tions are stand­ing up to these chal­lenges by opti­mis­ing cre­ative and mar­ket­ing work­flows and deliv­er­ing high-impact results. Lis­ten as they share tips, tech­niques, and best prac­tices on how to design and deliv­er suc­cess­ful dig­i­tal expe­ri­ences with high velocity.

Don’t have your tick­et yet? There is still time to reg­is­ter on the ded­i­cat­ed web­site. Look­ing for­ward to see­ing you at the event on the 11th and 12th of May!