Marketing Innovations at Adobe Summit 2016
One of Europe’s most hotly anticipated digital marketing conferences, Adobe Summit EMEA 2016, is almost here! This year, it’s all about experience: delivering relevant, seamless, and personalised experiences across all touchpoints is what it means to be an experience business. And, if you believe that variety is the spice of life, you won’t want to miss out on this year’s Marketing Innovations Track! We have brought together a group of talented individuals who, I am confident, will inspire the audience and deliver insights that will help equip today’s marketers to carry their organisations into future marketing success. I’m excited to share with you today a sneak peak of the eight sessions in the Marketing Innovations Track.
Spotify: Telling your stories**
We’ll start the track with a presentation from Tim Grimsditch, Global Product & Performance Marketing Director at Spotify, who will share tips for uncovering customer stories in your data and using those stories to create truly personal product and marketing experiences.
Turning your products into a channel of customer engagement: The untapped potential of IoT for businesses
This second session will look at how the Internet of Things (IoT) provides a unique opportunity to understand customer behaviour, as well as to deliver memorable experiences in ways that were considered, until recently, in the realm of science fiction. In this session, presented by Cameron Hulett of EVRYTHNG and Adobe’s Gregoire Pauty, you’ll get a glimpse of what the IoT can mean for your business, and how this technology has been exploited so that your business is the disruptor rather than the disrupted.
Understanding new tech trends and scaling up innovation
Next, Minter Dial of the Myndset Company will give an overview of global new tech trends coming from the Netexplo Observatory, focusing on the usages and looking at where and how new tech is evolving around the world. The second part of the session, with Jeremy Basset of Unilever, will zero in on a real-world example of how to embed and scale up innovation within a large organisation with the case of the Unilever Foundry.
The death of traditional corporate innovation
If you are seeking innovation for innovation’s sake, you may be missing the point. In this session, Accenture’s Narry Singh, a seasoned Silicon Valley entrepreneur, will talk about how “traditional” organisations should move beyond trying to become “innovative” but rather identify the customer needs that haven’t been met yet and explore ways to meet them through digital partnerships. He advocates that they disrupt their sectors by working with the disruptors themselves, not against them.
The Fourth Industrial Revolution and what this means for experience making, service expectations and communications of the future
You won’t want to miss this session with Kate Ancketill, CEO of GDR Creative Intelligence, who will explore how new technologies are creating enhanced versions of real life, with super-human service, anticipatory life support, and ultra-individualisation.
Words that Work
Susie Dent, lexicographer famous for her work in Countdown’s “Dictionary Corner” on Channel 4, will help you gain a new appreciation of the value that precise language can bring, and suggest ways in which you can integrate this into your own personal and business communication. Expect entertaining yet educational stories drawn from her lifetime’s observation of times when language has both helped and hindered. Her presentation will have a fun and interactive element too: with Countdown-inspired games and activities that bring her message to life.
Adobe Digital Index top 10 predictions for the future
Wish you could get ahead of the rapid pace of change in marketing today? This session takes you on a journey into the future with Ashley Friedlein, founder of Econsultancy, and Digital Index director Tamara Gaffney, who will make predictions courtesy of big data analysis. This year our crystal ball focuses on digital video, social media, advertising, mobile, and commerce trends. Take home a bit of magic to support your strategic plans, bolster your budget requests, and dazzle your co-workers with your ability to outsmart the competition.
Designing and delivering extraordinary digital experiences
Today’s digital landscape is teeming with people interacting across many devices, with brands and agencies under pressure to deliver campaigns more quickly and produce high-impact, personalised content faster than ever before. In this session, you’ll hear from innovative and leading brands Gant, Media 24, and Adobe on how their organisations are standing up to these challenges by optimising creative and marketing workflows and delivering high-impact results. Listen as they share tips, techniques, and best practices on how to design and deliver successful digital experiences with high velocity.
Don’t have your ticket yet? There is still time to register on the dedicated website. Looking forward to seeing you at the event on the 11th and 12th of May!