Digital Experience Management Track at Adobe Summit EMEA 2016

Dig­i­tal mar­ket­ing has moved well beyond the “Hey, I have a web­site” stage. Con­sumers are now con­nect­ed on a vari­ety of devices through an ever-grow­ing num­ber of chan­nels. Their expec­ta­tions evolve as new options open up for them; now the cus­tomer sees an over­all expe­ri­ence. Com­pa­nies have to com­pete on the basis of cus­tomer expe­ri­ence, a find­ing that is cor­rob­o­rat­ed by var­i­ous lead­ing stud­ies. More than a chan­nel for brands, cus­tomer expe­ri­ence has a pro­found impact on the busi­ness mod­el and the way busi­ness­es need to run.

Most com­pa­nies are aware of these trends. What is miss­ing is an answer to the ques­tion, “OK, I know this is hap­pen­ing. What specif­i­cal­ly does my orga­ni­za­tion need to do to meet this challenge?”

The Dig­i­tal Expe­ri­ence Track at Adobe Sum­mit will help busi­ness lead­ers under­stand their com­pa­nies’ essen­tial dig­i­tal trans­for­ma­tion, show­ing them how to approach dig­i­tal tech­nolo­gies to deliv­er on the cus­tomer expe­ri­ence that peo­ple expect.

The ses­sions focus on three core competencies:

• Build­ing a dig­i­tal foun­da­tion for deliv­er­ing experiences
• Deliv­er­ing more rel­e­vant con­tent faster than ever
• Con­nect­ing these expe­ri­ences among an ever-grow­ing num­ber of chan­nels and devices

Mar­keters will see how mobile is the “super­size me” ele­ment that weaves through these areas, either exac­er­bat­ing prob­lems or open­ing new opportunities.

Here are my rec­om­mend­ed ses­sions for Adobe Sum­mit this year. I have includ­ed some gen­er­al ones and some that are industry-specific.

EM9: Anato­my of the Expe­ri­ence-Led Business

This ses­sion will give you a holis­tic view based on the lat­est research, inno­va­tions, and exam­ples to guide your dig­i­tal-trans­for­ma­tion jour­ney. It will also give insights into the anato­my of an expe­ri­ence-led busi­ness. Under­stand how the dif­fer­ent com­po­nents need­ed for dig­i­tal-expe­ri­ence man­age­ment fit togeth­er, and how they must evolve in a world that is ever­more flood­ed with Inter­net of Things.

EM5: What’s new in AEM Sites 6.2: Top 10 hottest features

Come and dis­cov­er the top ten dig­i­tal expe­ri­ence man­age­ment must-haves, which all organ­i­sa­tions need to be suc­cess­ful. We’ll walk you through the top inno­va­tions in AEM Sites and show you how you can get a leg up on the today’s con­stant­ly evolv­ing dig­i­tal landscape.

EM1: Cre­ate order out of chaos: Pro­duce engag­ing con­tent in record time

Joins us to learn how to lever­age newest fea­tures of Adobe Expe­ri­ence Man­ag­er to deliv­er per­son­al­ized dig­i­tal expe­ri­enced at high­er scale. Learn how to close the gap in the cre­ative process, per­form con­tent test­ing and what unex­pect­ed sources of con­tent you can tap into.

EM12: Ready for the world: Is your strat­e­gy tru­ly global?

Dis­cov­er how to lever­age automa­tion to set up site struc­tures for glob­al con­tent deploy­ment. Learn hands-on how to use Expe­ri­ence Man­ag­er con­tent trans­la­tion capa­bil­i­ties to deliv­er bet­ter glob­al dig­i­tal experiences.

S813 – Max­i­mum Con­tent Veloc­i­ty With Adobe Cre­ative Cloud and Expe­ri­ence Manager

Is your team pre­pare to cre­ate and man­age con­tent at a glob­al scale? In this ses­sion, we will share tips and tricks on how a lead­ing brand lever­ages the Cre­ative Cloud AEM to cre­ate, man­age and deliv­er more con­tent than ever before.

For a com­plete list of ses­sions please refer to the Sum­mit web­site. We are look­ing for­ward to see­ing you at Adobe Sum­mit in London!