Digital Experience Management Track at Adobe Summit EMEA 2016
Digital marketing has moved well beyond the “Hey, I have a website” stage. Consumers are now connected on a variety of devices through an ever-growing number of channels. Their expectations evolve as new options open up for them; now the customer sees an overall experience. Companies have to compete on the basis of customer experience, a finding that is corroborated by various leading studies. More than a channel for brands, customer experience has a profound impact on the business model and the way businesses need to run.
Most companies are aware of these trends. What is missing is an answer to the question, “OK, I know this is happening. What specifically does my organization need to do to meet this challenge?”
The Digital Experience Track at Adobe Summit will help business leaders understand their companies’ essential digital transformation, showing them how to approach digital technologies to deliver on the customer experience that people expect.
The sessions focus on three core competencies:
- Building a digital foundation for delivering experiences
- Delivering more relevant content faster than ever
- Connecting these experiences among an ever-growing number of channels and devices
Marketers will see how mobile is the “supersize me” element that weaves through these areas, either exacerbating problems or opening new opportunities.
Here are my recommended sessions for Adobe Summit this year. I have included some general ones and some that are industry-specific.
EM9: Anatomy of the Experience-Led Business
This session will give you a holistic view based on the latest research, innovations, and examples to guide your digital-transformation journey. It will also give insights into the anatomy of an experience-led business. Understand how the different components needed for digital-experience management fit together, and how they must evolve in a world that is evermore flooded with Internet of Things.
EM5: What’s new in AEM Sites 6.2: Top 10 hottest features
Come and discover the top ten digital experience management must-haves, which all organisations need to be successful. We’ll walk you through the top innovations in AEM Sites and show you how you can get a leg up on the today’s constantly evolving digital landscape.
EM1: Create order out of chaos: Produce engaging content in record time
Joins us to learn how to leverage newest features of Adobe Experience Manager to deliver personalized digital experienced at higher scale. Learn how to close the gap in the creative process, perform content testing and what unexpected sources of content you can tap into.
EM12: Ready for the world: Is your strategy truly global?
Discover how to leverage automation to set up site structures for global content deployment. Learn hands-on how to use Experience Manager content translation capabilities to deliver better global digital experiences.
S813 – Maximum Content Velocity With Adobe Creative Cloud and Experience Manager
Is your team prepare to create and manage content at a global scale? In this session, we will share tips and tricks on how a leading brand leverages the Creative Cloud AEM to create, manage and deliver more content than ever before.
For a complete list of sessions please refer to the Summit website. We are looking forward to seeing you at Adobe Summit in London!