What CMOs Really Think About Digital Transformation
Senior marketers from businesses including BMW, L’Oréal, Philips, and many more discuss the challenges and opportunities presented by new digital economies.
Senior marketers are leading the charge when it comes to digital transformation in their businesses, but no one said it was easy.
From championing the customer point of view, to searching out new talent, and restructuring for a new reality, the challenges facing the modern-day CMO are manifold.
Delving deeper into the digital strategies of some of Europe’s best known brands, The CMO.com Interview E-Book brings together a selection of interviews published over the last year. In it, senior figures from businesses such as BMW, L’Oréal, and Philips explain their challenges, thinking, and strategy. These candid interviews offer insights into how these brands are responding to the challenges and opportunities presented by new digital economies.
The e-book is a unique opportunity to get inside the mind of CMOs and is essential reading for marketers at all levels.