The 50 Most Important Marketing Charts Of 2016
A survey of 300-plus CMOs and senior marketers pinpoints the trends that are significantly influencing the marketing industry.
The job of the marketer is never static: It changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, Percolate—whose technology powers global marketing at brands including Unilever, GE, and MasterCard—compiles the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year’s collection includes newer trends that made a mark last year—including customer experience and ad blocking—and whose impact will continue to be felt. More than 300 CMOs and senior marketers participated in Percolate’s survey.