Analytics is a commodity – long live analytics! What to expect from Adobe Summit EMEA 2016

Dig­i­tal mar­ket­ing mea­sure­ment has moved well beyond the “Hey, I am doing web ana­lyt­ics” stage. Vis­i­tors are switch­ing between chan­nels as they please and mobile and video have become the most chal­leng­ing aspects of ana­lyt­ics today. Beyond the sheer mea­sure­ment, action­abil­i­ty upon your insights has become cru­cial — in order to deliv­er a seam­less cus­tomer expe­ri­ence – enabled by a sol­id data-dri­ven mar­ket­ing foundation.

Most organ­i­sa­tions are aware of these changed cir­cum­stances – yet few are actu­al­ly lever­ag­ing all aspects of data-dri­ven mar­ket­ing to the full extent pos­si­ble. Very often the most dif­fi­cult aspect is to get the ball rolling.

The Mar­ket­ing Ana­lyt­ics Track at Adobe Sum­mit will help busi­ness lead­ers under­stand their oppor­tu­ni­ties through advanced insights into their cus­tomers´ and prospects´ behav­iours, show­ing them how to approach dig­i­tal tech­nolo­gies to deliv­er on the cus­tomer expe­ri­ence that peo­ple expect.

We will take atten­dees through dif­fer­ent stages of ana­lyt­ics matu­ri­ty, and will span from hands-on ses­sions on how to lever­age exist­ing func­tion­al­i­ty at its best to peek­ing into new fea­tures and some thought lead­er­ship con­tent as well.

Here are some rec­om­mend­ed ses­sions on Mar­ket­ing Ana­lyt­ics (MA) at Adobe Sum­mit this year:

MA 1 — “The Chef’s Table: Our lat­est and great­est Adobe Ana­lyt­ics Tips & Tricks”: A clas­sic and yet one of our favourite ses­sions each year – learn the best tricks on Adobe Ana­lyt­ics from Adobe´s own Ana­lyt­ics Guru Ben Gaines.

MA 2 — “Analy­sis Work­space”: Learn from Adobe and Quik­sil­ver how to lever­age exist­ing Analy­sis Work­space in the most effec­tive and con­ve­nient ways to free up your time for oth­er, more impor­tant tasks.

MA 6 — “Mobile App Ana­lyt­ics: Secrets to a suc­cess­ful strat­e­gy (with Sky Deutsch­land)”: Get the lat­est insights on how to build your mobile app ana­lyt­ics strat­e­gy and how it is already applied suc­cess­ful­ly at Sky Deutschland.

MA 7 — “Mak­ing attri­bu­tion work across the wider organ­i­sa­tion”: Hear from Roy­al Bank of Scot­land how they are using attri­bu­tion to change the way their organ­i­sa­tion is look­ing at the mar­ket­ing spend and how deci­sions are made even beyond the mar­ket­ing department.

For a com­plete list of MA ses­sions please refer to the Sum­mit web­site. We are look­ing for­ward to see­ing you at Adobe Sum­mit in London!