Adobe Data Science Advances Era of Experience Business

by Anil Kamath

posted on 05-10-2016

The abundance of data and the digital opportunity has transformed the way we interact and conduct business. People have come to expect that every brand and product interaction be personalized, intuitive and amazing on every device and physical location. In this age of Experience Business, data science helps marketers surface insights to make better business decisions, create exceptional content and deliver amazing customer experiences through personalization, targeting and segmentation.

Today, at Adobe Summit EMEA, Adobe unveiled new data science capabilities across Adobe Creative Cloud, Adobe Document Cloud, and Adobe Marketing Cloud to help brands deliver the best possible experience at the right time to customers. Joining hundreds of existing data science-oriented capabilities across clouds, these new functionalities are aimed at delivering the best customer experiences across sites, apps and other touch points. Adobe data science algorithms uncover unexpected patterns from billions of data points. Our partners and customers benefit from these innovations to make better business decisions and engage their customers with much more personalized, impactful content.

Some of the new data science capabilities that span all three Adobe clouds include:

Adobe Marketing Cloud

Adobe Creative Cloud

Adobe Document Cloud

Advancing the Experience Business

Experiences matter more now than ever. People expect every brand to understand what they want, when they want it, and make it easy. To meet these customer needs and stand out from the competition, organizations must become Experience Businesses. Adobe is the only company that brings together deep expertise in content creation and vast data science to deliver consistent, personalized and impactful experiences. With a robust technology platform, significant investments in data science, unique solutions across Adobe Marketing Cloud, Adobe Creative Cloud and Adobe Document Cloud and a thriving ecosystem of partners and developers, Adobe helps customers become Experience Businesses.

Topics: Adobe Summit

Products: