Adobe Summit EMEA 2016 – Know Before You Go

After weeks of wait­ing it’s final­ly upon us and we have some great things planned for you! We’ve got some incred­i­ble speak­ers, ses­sions and net­work­ing oppor­tu­ni­ties, and it’s big­ger and bet­ter than ever before. With dig­i­tal mar­ket­ing best prac­tices, inspi­ra­tional con­tent, great food, amaz­ing music & even cycling, we like to think we’ve got it cov­ered! With so much going on, we’ve put this guide togeth­er so you have every­thing you need to know before your Sum­mit experience.

“Mobile First” — Down­load the Mobile App

The Adobe Sum­mit EMEA mobile app gives you the lat­est infor­ma­tion so you can get the most out of your Sum­mit expe­ri­ence. You can search and sched­ule your break­out ses­sions, inter­act with speak­ers, rate ses­sions, view con­fer­ence maps and access many oth­er use­ful resources. The lat­est ver­sion includes the inte­gra­tion of Live­fyre, the lat­est addi­tion to the Adobe Mar­ket­ing Cloud. You can read the press release here. You will find it under the ‘Engage’ menu item in the app, and browse the Sum­mit social content.

“Dig­i­tal meets Phys­i­cal” — Sum­mit at ICC ExCeL London

With reg­is­tra­tion open from 7:00am and the open­ing keynote ses­sion start­ing at 9:00am you won’t want to be late. For­tu­nate­ly, ExCeL has an infor­ma­tive trav­el guide to help plan your journey:

“Con­nect­ed Expe­ri­ences” — Wifi

There’s not just excit­ing con­tent on the stage, there’s a huge amount of con­tent online. So don’t miss out and get on the Wifi when you arrive:


So you can now relax know­ing that the essen­tials cov­ered: arriv­ing, with the app down­loaded, and Wifi wait­ing. But there’s still a few more things you can do to be prepared:

Sum­mit Blogs

The Sum­mit team have not only been busy prepar­ing for this year’s Sum­mit, we’ve been busy writ­ing. Whether you need more infor­ma­tion on the ses­sions or just want to read up on what it means to be an expe­ri­ence busi­ness – we have a blog post for you: will be at Sum­mit again this year, so please come see the team at the stand in the com­mu­ni­ty pavil­ion. If you’re not famil­iar with, then we’ve got a selec­tion of arti­cles fea­tur­ing the Sum­mit speak­ers to whet your appetite:

Sum­mit Playlist

Read­ing isn’t the only way to get ready for Sum­mit. To get your­selves into the spir­it of Sum­mit, you can lis­ten to the Sum­mit 2016 playlist on Spo­ti­fy. Enjoy!


For your friends and col­leagues who didn’t get a tick­et to Sum­mit EMEA 2016, they can watch the live cov­er­age of tomorrow’s keynote ses­sion streamed on the Sum­mit web­site, from 9:00AM BST.

Social at Summit

I am biased but one of the best bits of Adobe Sum­mit is the social buzz. We’ve got a great social pro­gramme planned for you so please fol­low @AdobeSummit & @AdobeMktgCloud and join the con­ver­sa­tion on the hash­tag: #Adobe­Sum­mit.

And don’t for­get the live Twit­ter chat on “Becom­ing an Expe­ri­ence Busi­ness” start­ing at 3:30PM using: #Sum­mitChat

See you at Summit!