Multichannel Campaign Management: Why Adobe Is Leading the Way
We live in a world where the multiplication of devices and channels provides us with more opportunities to reach and engage with our customers than ever before. At the same time, customers want ever-more personalised and relevant experiences, delivered to them in real time, wherever and whenever they want. That’s why multichannel marketing is more important than ever, as there is no doubt that an integrated approach is needed to meet and exceed customer expectations, as demonstrated in The Multichannel Reality report, from Adobe and Econsultancy.
The Gartner Magic Quadrant for Multichannel Campaign Management report is out, and, for the third year in a row, it names Adobe as one of the market leaders. Every year, this report surveys all vendors that seek to orchestrate company communications and marketing offers to customer segments across channels in order to identify leaders, challengers, visionaries, and niche players. In a multichannel campaign management market worth more than $6 billion in 2015 and with an expected annual growth rate of 24% through 2018, this is an important recognition, meaning that Adobe has been consistently doing considerably better than its competitors in overall campaign management performance.
Adobe Campaign, a leading campaign management solution
In order to succeed in such a competitive and fast-moving market, multichannel marketers are facing three top challenges: reaching audiences at the right moment, matching a multichannel strategy to audience behaviour, and determining the best combination of channels through which to connect.
Thanks to Adobe Campaign, Adobe has been able to efficiently tackle these three top priorities, helping more than 650 top marketing companies to successfully design and execute cross-channel customer journeys. Around the world, Adobe Campaign is used in 90 different countries to manage more than 2 billion customer profiles.
Learn more about email and cross-channel marketing at the Adobe Summit
Adobe Summit, the first digital marketing event in Europe, gathers 5,000 digital marketing professionals from all over Europe in London on 11th and 12th of May, in order to explore new trends, discuss issues, learn to make the best of Adobe products, and meet industry experts. The Email and Cross-Channel marketing track features 11 sessions in total, with several big brands (L’Oréal, Quiksilver, Allianz, Heathrow Airport, and so on) sharing their experiences through many practical cases.