Adobe Summit EMEA 2016 — Sneaks
Sneaks are always a popular session at Adobe Summit. If you’re not familiar with the Sneaks session, it’s where our data scientists take center stage and give us all a preview of what they’re cooking up in Adobe’s research labs. Although each Sneak demo is only about four minutes long, it represents work that has been months — or maybe even years — in the making. While we’ve got thousands of engineers at Adobe doing a lot of amazing things, only a select few projects will ever become Sneaks. So you can see why it’s become a fan favorite at Summit.
Some of these experiments make it into products, for example SmartPic that was shown at last year’s Summit Sneaks is now in beta in Adobe Experience Manager 6.2 – but there’s no guarantee. Whether or not these projects become product features, it’s fun to see these tech geniuses get the celebrity status they deserve for working some marketing magic.
Speaking of celebs, this year’s Sneaks was co-hosted by Davina McCall, and our own Steve Hammond. They introduced five projects that ranged from a look at the future of the shopping experience, to tech that makes designing and building apps faster than ever, to a system that helps marketers not over spam their customers – and they had some fun along the way.
— Jay Shetty (@jshetty1) May 12, 2016
Unlike our Day 1 keynotes that we live stream, Sneaks is a session exclusive to those on the ground. Here’s a wrap up of our favorites from our Summit 2016:
Fusing the digital and physical world, this sneak showcased a retail store shopping kiosk that scanned the presenter’s body and suggested clothing with just the right fit and style.
Even though Adobe Experience Design CC (Preview) just launched, our teams are dreaming up ways to make it more useful. This demo connects designers and marketers to create and deliver amazing mobile apps fast across the Creative Cloud and Adobe Marketing Cloud.
There was some big data wizardry on display during this sneak. It helps marketers accurately and consistently understand how every offer is performing across mediums such as email, display and mobile apps. Data algorithms also highlight trends in the data that marketers need to act on.
Admit it… you’ve hit the email unsubscribe button a time or two when you’ve gotten tired of receiving offers from a company – and sometimes you just start trashing or marking them as spam. This demo showcases how data science is helping marketers know when their customers are reaching their limit so they can dial back their emails and keep the relationship going.
What if you could target, not only from demographics & actions, but also segment through personality types — and really drive a personalised customer experience! This demo shows how you can predict personality by evaluating individual’s social feeds, personalising content to resonate with the individual. Is this a glimpse to the future of behavioral targeting?