Adobe Summit EMEA 2016 Highlights
Adobe Summit EMEA is over for another year now, and we can safely say this year was our largest so far, with over 5000 attendees descending on ExCeL for two jam-packed days. With two packed keynotes, over 100 sessions, and a busy community pavilion there was definitely not a dull moment. Now it’s all over, let’s take a look back at some of the highlights!
News from Summit: Key Announcements
We kicked off Summit this year with key announcements advancing Adobe Cloud Platform. Plus, we launched the latest Adobe Digtial Index report, _“EMEA Best of the Best”, _which benchmarks what the average and top companies are doing across a number of metrics by analysing Adobe Marketing Cloud data, and includes insight into the online habits of over 5,000 consumers across Europe.
To read more on our news, see below. To read more, check out the below links:
- New data science capabilities spanning Adobe Marketing Cloud, Adobe Creative Cloud, and Adobe Document Cloud.
- **New digital advertising capabilities **in Adobe Media Optimizer.
- The Adobe Partner Ecosystem is growing to include partners across Europe such as DigitasLBI France, Ensemble Systems, The App Lab and Netcentric.
- Adobe Experience Manager (AEM) will soon be available to UK public sector organisations as a managed service, powered by Amazon Web Services (AWS).
- Adobe Digital Index “EMEA Best of the Best” report, found only 40% of European consumers think brands are doing a good job at providing a consistent experience across devices, plus a ton of other insights
Day 1 Keynote: Becoming an Experience Business
The theme for the Day 1 Keynote was “Experience Business”, and for brands to thrive in today’s digital business environment, they need to become an “Experience Business”. The keynote dived into how companies need to create a personalized, compelling customer experience at every link of the relationship, from websites and mobile apps to retail environments. If you want to know how that relates to the picture below with a Tesla dropping from the ceiling in front of a dunking donuts sign, I’m afraid you’ll just have to watch the recording:
You can watch the recording on Summit Online: http://summit.adobe.com/emea/
Day 2 Keynotes: Inspiring Experience Through Creativity
The theme for the Day 2 keynote was “Inspiring Experience Through Creativity”. Adobe VP of Strategy John Mellor and CMO & EVP Ann Lewnes took to the stage as we learnt from others who are bold, who are driving effective change and who have great stories. Ann had the pleasure of interviewing Colin Farrell live on stage, which included some great musings on the democratization of digital media as well as Colin’s own thoughts on humanity, purpose, and art.
The wondrous 3 star Michelin Chef Heston Blumenthal expanded on the merits of liquid nitrogen for cooking — and on curiosity and risk-taking as the essential ingredients of creativity.
Definitely a crowd favourite, each year at Summit we get a sneak peak into all the work that goes on in our labs. This year Davina McCall was our co-host, with our own Steve Hammond. They introduced five projects that ranged from a look at the future of the shopping experience (#AdaptiveStore), to tech that makes designing and building apps faster than ever (#AEMXD) – and they definitely had some fun along the way!
The only question is was Davina’s favourite part of Summit the Sneaks… or her selfie with Colin Farrell!?
You can read more about this year’s sneaks on the digital marketing blog: Adobe Summit EMEA 2016 — Sneaks.
Davina with the winning Sneak: #AdaptiveStore
We were very excited to have the latest member of the Adobe family, Livefyre, at Summit. Not just in person with Livefyre CEO Jordan Kretchmer on stage, but also with the technology integrated into your Summit experience. Last year we had the social screen, this year we added a new ‘dimension’ and Livefyre was displayed on the large social cubes in the community pavilion. (Well technically, rectangular cuboids… but let’s go with cubes).
New for 2016 we started our #SummitChat live twitter chat, which covered ‘Becoming an Experience Business’ on Day 1, and ‘the Future of Marketing’ on Day 2. I’m pleased to say this virtual session had great participation and some fantastic insights; from customer experience, to the role of content, or the role of AI in marketing. If you weren’t able to join during the event, stay tuned for our summary on the chat where we’ll pull out the key insights.
The celebration is fantastic every year, and this year was no different. Great food, networking, and of course Django Django. Take a look at the picture below as we transformed the ExCel, with plenty of neon:
Thank you all to those who attended this year, and for those who didn’t we hope that you’ll join us next time!