Top 10 Hottest Features in Adobe Experience Manager (AEM) Sites 6.2
by Irina Guseva
posted on 06-01-2016
Adobe Summit gave us the chance to announce some incredible features in the new release of Adobe Experience Manager Sites 6.2 (AEM Sites 6.2). Here, we have listed the top 10 new innovations for 2016 in AEM Sites.
1. Find Anything Anywhere
Now, users are able to search throughout the entire repository and across all types of data in AEM. In one click, you can find relevant projects, assets, pages, components, templates — anything!
This latest feature is made possible through omni-search, which allows users to search across all areas of Adobe Experience Manager. By performing a single, all-encompassing search, your organization will become more productive, find items quicker, and accelerate overall time to market.
2. Templates for Everyone!
Template Editor spells one word for business users of Experience Manager: empowerment. Creating new templates has never been easier! Drag-and-drop features, HTML5- and form-based templates, and three user-friendly modes — structure, content, and layout — all coming together to help business users build the templates of their dreams.
No longer does template creation and management require weeks of collaborating with your development team only to leave developers to do all the heavy lifting. With Template Editor, both developers and business users can leverage an intuitive interface to create amazing templates, essentially democratizing the concept of content marketing and content management.
3. Content Mixology
Anyone can mix a cocktail, but it takes special skill to be a mixologist, blending the right components to serve up the perfect cocktail. With the idea of fluid content introduced in 6.2, users can create content fragments in their raw form and independent from the eventual delivery channel.
Content fragments can be created in a simple authoring environment for further distribution to multiple channels, improving content authoring, content reuse, content velocity, and speed to market.
4. Social Power
Successful content marketing requires the ability to easily utilize the power of social with the goal of improving efficiency, agility, and engagement. With the latest release of Social Communities, you can enhance your digital experiences through the power of social conversations and communities around your brand.
5. Fire Up Content at Scale
Content marketing isn’t just about creating more content, but also zooming in and creating better content. This process traditionally involves sourcing content organically — a difficult task for brands with limited budgets, staff, and resources.
That’s why AEM 6.2 has integrated with Livefyre (followed by welcoming them to the Adobe family) — the leading content curation and audience engagement service — to bring rich social-media and community-driven content to Experience Manager. By tapping into the power of user-generated content, users will be able to deploy content at scale that is created by their best customers and brand ambassadors.
6. Fine-Grained Personalization
Customers today demand fine-grained personalization. Scaling and personalizing vast amounts of content to enormous audiences has been a great challenge — until now.
With Adobe Target deeply integrated into Experience Manager, you can now access all capabilities from one unified user interface (UI) and one code base. That means simplification in your brand’s personalization efforts and the ability to deliver the right content to the right person much quicker.
7. Target Locally, Manage Globally
Launching a global campaign means taking a world full of cultural, regulatory, and regional barriers into consideration. What may work for one country has the potential to backfire in another.
With Multi Site Manager, global brands can manage campaigns pushed down from headquarters to local sites and regional markets with ease and elegance, controlling experiences delivered to each one of your target markets across the globe.
8. Roll With the Masters
We’ve made a lot of progress when it comes to translations and how to manage them more efficiently in AEM. Localizing enormous amounts of content at scale can be a costly and time-consuming proposition, which is why Experience Manager has worked to enhance content localization through the use of machine translation and analyzed the usage patterns to identify where human translation is warranted.
These improvements will allow you to quickly determine which parts of your Web experiences are most frequently engaged with, and therefore, need to be translated by a human to enhance the experience.
9. Back to the Roots
Experience Manager is rooted in content. Content management and content publishing have always been our foundation. To make things even quicker, easier, and more efficient, we’ve introduced Continuous launches.
This new feature gives users a very granular control over what content should be published according to urgency, importance, and deadline. You can continue working on your staging content without impacting what’s going live. You can create packages of content for continuous launches to get to market faster.
10. Best-Practices Bonanza
Quality homes require solid foundations and reliable blueprints to get them there. Great websites and memorable customer experiences are no different.
In AEM Sites 6.2, we’ve constructed a blueprint for a reference site containing the best-in-class components and practices vetted by Adobe. This reference site can help minimize the amount of time it takes your site to go live and is a wonderful tool, providing insight into the foundations of AEM for business users as well as developers.
The main themes of the Adobe Experience Manager 6.2 release are scale, faster time to market, and content velocity. Adobe continues to empower business users of Adobe Experience Manager by developing features to help brands produce the best customer experiences possible.
Topics: Content Management
Products: Experience Manager