DPI Finds Continued Deflation In U.S. Economy

Low-cost items saw the greatest price drops year over-year, according to Adobe’s latest Digital Price Index.

Adobe today released its fourth monthly installment of the Digital Economy Project (DEP). The DEP covers key trends in pricing of online goods, housing, and job search. In terms of price data, the latest Digital Price Index (DPI) for May incorporates which price points within product categories are driving changes in prices.

Adobe’s May DPI unveiled deflation in the majority of the consumer goods it tracks, and low-cost items saw the greatest price drops year over-year (YoY)—with the exception of TVs. Between April 2015 and April 2016, prices of the most expensive TVs dropped much faster than the cheapest TVs; in contrast, low-cost computers saw faster deflation than high-end computers.

The DPI analyzes billions of digital transactions involving 15 billion website visits and 2.2 million products sold online, tracking digital transactions more accurately than any other current source.

According to Mickey Mericle, vice president, Marketing and Customer Insights, at Adobe, “This tremendous amount of data reveals further deflation, higher unemployment, and more weakness in the housing market than current reports suggest.”

For the latest economic data generated by the DEP, check out the update below or click here to view it on SlideShare.