3 ‘Bad Practices’ In Online Voting Contests

Online voting contests are a hugely effective digital marketing strategy, but high-stakes prizes often attract fraudsters looking for an easy win or to turn a quick profit.

Online voting contests are a hugely effective digital marketing strategy. The vast majority of consumers who participate in an online voting contest share their participation to get votes, and nearly half of users who vote convert to followers of the brand, according to recent research by Easypromos, which specializes in digital promotions. However, high-stakes prizes often attract fraudsters (using fake or stolen Facebook accounts) looking for an easy win or to turn a quick profit. These actions can seriously impact a brand’s or company’s relationship with audiences as it looks to connect, convet. and extend audience reach.

This infographic explains how these fraudsters work, and how marketers can fight back and ensure their efforts aren’t for naught. (Click on infographic to enlarge in a new tab.)