Marketing Superstars: Penny Wilson, CMO, Hootsuite

I’ll admit it: When social media first came onto the scene, I was the biggest skeptic. But clearly it’s here to stay. I spoke with Penny Wilson, Hootsuite’s CMO, about this evolution. “Social started as a marketing channel but has quickly become a unifying thread for the entire customer journey, right from awareness to loyalty,” Wilson said.

The siloes also have come down. “Social has moved out of just the marketing organization,” she said. “There is a huge opportunity for social to transform the customer experience and the relationship they have with their customers.”

Still, companies can be slow to adopt. But those that accept this change and embrace is, are able to reap the benefits.

Additional highlights from this week’s episode of Marketing Superstars include:

What is Hootsuite? (1:10)
Evolution of social (6:40)
Keeping on message (9:15)
Training the next social media marketers (10:10)
Customer relationship with social (17:05)
The future of measuring social (18:20)
Social’s next customer (19:35)

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