Critical Mass CMO On ‘Being Great Every Day’

Marketers’ work should speak for itself, said Amanda Levy, CMO of Critical Mass, an Omnicom-owned digital design agency.

What is the oldest form of marketing in the world? If you said, “Word of mouth,” then you’re in good company.

Levy’s belief about great marketing is that the work should speak for itself; her team lives by her mantra of “do your job well every day.” Beyond that, Levy said, ensuring that Critical Mass is a right fit for its clients is a big part of her role–as well as the key to building great relationships.

“If they spend time with you, and you add value, they will want to spend more time with you,” she told me.

Highlights from this week’s episode of Marketing Superstars include:

• Picking the right partner (3:45)
• The sales cycle of selling a Fortune 100 brand (4:30)
• The keys to a living and breathing website (7:38)
• Smart ways to get leads (9:10)
• Following people throughout their careers (13:30)
• Bridging relationships across jobs (14:20)

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Listen in iTunes.

Click here to listen to previous episodes of Marketing Superstars.