Online Advertising To Overtake TV By 2020: PwC
In addition, the next five years will hold major changes for how people watch TV and video, according to PwC’s annual “Global Entertainment and Media Outlook” report.
PwC has released its annual “Global Entertainment and Media Outlook 2016-2020,” a five-year outlook for global consumer spending and advertising revenues directly related to entertainment and media (E&M) content. Despite continued widespread industry disruption and intense competition for consumer attention, growth opportunities abound for companies to capitalize on the new media environment, according to PwC.
Segments covered in the report include cinema, TV advertising, TV and video, recorded music, radio, Internet advertising (wired and mobile), Internet access spending (wired and mobile—communications), video games, newspaper, consumer magazine publishing, consumer and educational book publishing, out-of-home advertising and business-to-business.