Survival In The ‘Experience Era’
Our Adobe Spark presentation focuses on how and why publishers are shifting their advertising offerings to better meet consumer demand for great stories.
That today’s consumers don’t want to be talked at or sold to is no longer news. Indeed, their desire is to be captivated by interesting, entertaining, or useful stories, not bombarded with ads that blatantly hawk some product, service, or brand. And they want some kind of experience.
In the media world, smart publishers knew early on that to survive and thrive they would need to completely rethink the types of advertising products they offer to brands. What follows, in this Adobe Spark presentation, is a compilation of articles about how and why publishers are shifting their advertising offerings to better meet consumer demand for great stories. It explores some of the main drivers of the shift from selling to telling—welcome to the experience era—and how publishers and brands have reacted.
Click on the image, below, to view the presentation.
