Would You Like A Puppy Or A Baby With That Ad, Ma’am?
TV and video advertisers that want fast-forward-/ad-blocking-happy viewers to stick around when their commercials play might be interested in the results of a recent poll from CivicScience.
Give the people what they want: TV and video advertisers that want fast-forward-/ad-blocking-happy viewers to stick around when their commercials play might be interested in the results of a recent poll from CivicScience. The Pittsburgh-based market researcher asked people whether they like to see animals, people, animation, or symbols in the ads; more than 2,000 responded. “Significant differences were found among those who answered with regards to their entertainment habits, political beliefs, technology usage, and other categories,” wrote CivicScience’s Aparna Nigam.