Marketers Now Competing For Time And Attention

Marketers who are still 100% focused on selling products and services aren’t responding to the disruption that digital has brought to business, according to Ray Wang, founder and principle analyst at Constellation Research.

Marketers who are still 100% focused on selling products and services aren’t responding to the disruption that digital has brought to business, according to Ray Wang, founder and principal analyst at Constellation Research.

“Marketers are now competing for time and attention,” Wang said. Those who don’t realize that won’t be around for too long.

In the video, above, Wang talks about “humanizing digital” and what doing so entails.