2016 Rio Olympic Games Mobile Trends

Mobile-first strategies that reach consumers at the local level are becoming increasingly important.

Since the 2012 Olympic Games in London, consumer behavior and the digital landscape has changed drastically and shifted largely to mobile. As a result, the way consumers engage with the 2016 Summer Olympic in Rio de Janiero will also look very different.

The following infographic, compiled by global mobile-first agency Fetch, is a summary of predictions and industry trends expected for the upcoming Games. It highlights the increasingly dominant role mobile plays in consumers’ lives and implications marketers should note in order to develop mobile-first strategies that reach consumers at local levels during the world’s largest global sporting event.

(Click on infographic to enlarge in new tab.)

local levels during the largest global sporting event.