Fragmentation In Video Viewing No Laughing Matter For Comedy Central

The company isn’t joking around when it comes to “being wherever Millennials are looking to laugh,” said Walter Levitt, CMO of Comedy Central, in an exclusive video.

Digital video has become the source of entertainment for many Americans, most notably the Millennial generation, which, according to eMarketer, is the most active age group of video viewers in the U.S. They are watching TV shows, full length movies, sports, and other live events, user-generated content, and home videos across a slew of Internet-enabled devices.

Marketers, of course, have had their eyes on the this generation for some time now, especially as the group’s disposable income begins to climb. As Walter Levitt, CMO of Comedy Central, told us recently, his company isn’t joking around when it comes to “being wherever Millennials are looking to laugh.” These days, that means pretty much anywhere—linear TV and digitally.

So many viewing choices, however, is no laughing matter, which Levitt discusses in the video here. Watch and learn more about the fragmentation of video consumption among Millennials and how it is both a challenge and an opportunity for his company.