This summer, the Experience Manager Mobile team challenged a few of our technology partners to create proof-of-concept (POC) apps that highlight the capabilities of Experience Manager Mobile while showing off their extensive Experience Manager chops.
Companies like Perficient Digital, Axis41, and Ensemble, also took the challenge and did some great work. The POCs are clear examples of how—if using the right tools and technologies—apps can leverage existing content and systems, be brought to market quickly, and become indispensable business tools.
Here, Anton Zuponcic, Solutions Architect at Perficient Digital, the full-service agency arm of the consulting firm Perficient, talks about the patient engagement POC app they built and how they integrated it into a typical Experience Manager workflow, plus brought in essential mobile marketing services in Adobe Marketing Cloud, like mobile analytics, notifications, geo-location, and more.
Adobe: Tell us about your proof-of-concept app.
Zuponcic: Our demo app, Daily Dose, was created to show healthcare providers how they can use mobile technology to help improve patient health. One big issue for healthcare providers is helping patients follow treatment guidelines after they’re discharged. Patients may need to keep moving after heart surgery or take an aspirin every night to help manage high blood pressure. The Daily Dose app combines reminders, scheduling, and prescription management with a basic messaging system so that case managers can check in with patients at any time.
Adobe: Why do healthcare companies need a patient engagement app?
Zuponcic: The core issue here is communication. Most people use their mobile devices every day, throughout the day, so there’s no better way for brands to interact with customers, consumers, or in this case, patients. We chose healthcare for our demo app, but the general concept can be any industry—real estate, financial services, education, you name it.
Adobe: Why deliver this experience in a mobile app rather than a mobile-friendly website?
Zuponcic: One of the biggest differences with an app is that you can take advantage of the mobile device itself. You can build in features based around GPS, voice recording, or push notifications that you simply can’t get on a website. A lot of these core mobile functionalities make it easier to interact with the app and really grab users’ attentions to increase engagement.
