Highlights From Adobe ‘Twitter Chat’ About Email Marketing

Some of the main takeaways: There is no one-size-fits all approach, personalization is key to success, and consumers’ demand for relevancy.

Last year CMO.com polled its audience about which digital marketing channel brings the most measureable ROI. The top answer among the 446 participants was email marketing (46%), followed by SEM/SEO (11%). Indeed, email marketing continues to matter.

Every Wednesday at 1 p.m. PT/4 p.m. ET, Adobe Marketing Cloud hosts a Twitter chat via the #AdobeChat hashtag. This week’s topic was email marketing. Some of the main takeaways: There is no one-size-fits all approach, personalization is key to success, and consumers demand relevancy.

Below you’ll find some of the chatter from the #AdobeChat. (Note: Next week’s topic will be social media.)