Online Grocery-Shopping Sales Hit All-Time High In July
Adobe’s July DPI also looks at the continued impact of Brexit on London flight and hotel prices.
Adobe today released its monthly Digital Price Index (DPI) for July, which identifies new trends in online grocery shopping and the continued impact of Brexit on London flight and hotel prices. Prices across nearly all other categories the DPI tracks continued to decline. This month’s report focuses on the growth of online grocery shopping and in-store pickup, both of which hit record highs last month.
For July, the DPI reports substantial growth in online grocery-shopping sales–66% year over year (YoY). The share of groceries purchased online and picked up in-store rose from 18% in January 2015 to a record 45% in July 2016. The use of online grocery shopping grew beyond major tech centers, with Oregon, Kentucky, Washington, Colorado, and Indiana seeing the highest increases of up to 350% YoY. While prices for a majority of online groceries continued to fall (0.8% YoY), prices for fruits and vegetables increased–with prices for organic produce surging at twice the rate of non-organic.