Hey, Marketers, It’s Time To Be Curbing The ‘Verbing’

Marketers can be a brazen bunch, but to futz with the English language?

Marketers can be a brazen bunch, but to have the moxie to futz with the English language? According to this “small study” by the American Marketing Association, industry practioners are guilty of a practice called “verbing”—in which nouns are used as verbs and vice versa.

From the AMA article: Here are some cringe-worthy examples of verbing we have encountered recently, from both students and marketing professionals: “We haven’t languaged that yet.” “Can we action that by next week?” “We are efforting to find a solve for this.” “Let’s focus on the build.”

Acceptance was higher among marketing students vs. working adults, according to the AMA.

Click here for the article, “Nouns in the Wintering of Our Discontent.” Read it and—if you’re anything like the AMA and CMO.com editors—weep.