Highlights From Adobe ‘Twitter Chat’ About Social Media Marketing
Social is no longer just about conversation and content—it’s now an established marketing weapon that can have real impact on business success.
The social landscape is constantly evolving. New networks rise to prominence, existing networks enhance their platforms, and new technology increases user participation and real-time content.
Indeed, social has become more than just a place for people to show off their vacation photos or witty 140-character jokes. Social is no longer just about conversation and content—it’s now an established marketing weapon that can have real impact on business success. It may be relatively immature compared to traditional marketing, but it’s a channel in which most brands are ramping up investment.
Social marketing and the skills needed for social professionals have changed substantially. What does it take to be successful in this abstract landscape?
Adobe (CMO.com’s parent company) held a Twitter Chat this week on the topic. The key takeaways: Social professionals need to be jacks of all trades, measurement metrics depends on a company’s overall goals, and social is an important part of the entire customer journey.