Highlights From Adobe ‘Twitter Chat’ About Pokémon GO And Augmented Reality

Some key observations: While AR still has a way to go before it becomes mainstream, Pokémon GO has helped open marketers’ eyes to its possibilities.

Every Wednesday at 1 p.m. PT/4 p.m. ET, Adobe Marketing Cloud hosts a Twitter chat via the #AdobeChat hashtag. This week’s topic du jour was Pokémon GO and augmented reality (AR), which have been making headlines of late. Some key observations: While AR still has a way to go before it becomes mainstream, Pokémon GO has helped open marketers’ eyes to its possibilities. It also was pointed out that AR is a great way to bridge digital to in-store, which marketers have been grappling with for a number of years.

Here are some of the conversations that took place during the #AdobeChat.

Next week’s chat will take place on Wednesday, Aug. 10, and will focus on email marketing. Hope to see you there.