Highlights From Adobe ‘Twitter Chat’ About Personalization
Today’s marketers are facing more pressure than ever before. Why? In the era of the consumer, demands and expectations have never been higher.
Today’s marketers are facing more pressure than ever before. Why? In the era of the consumer, demands and expectations have never been higher.
In order to catch and keep customer attention, marketers must create relevant, compelling, and personalized experiences and deliver those experiences to the right audience, on the right channel, at the right time. Personalization = Power.
Adobe Marketing Cloud hosts an #AdobeChat every Wednesday at 1 p.m. PT/4 p.m. ET. Last week’s chat was on personalization and included well-known marketers Tamara McCleary (122K Twitter followers) and Beth Comstock, vice chair of General Electric.