#AdobeChat Takes On The Future Of TV And Advertising

Connectivity is accelerating the transformation of media—especially the execution of advertising to today’s consumers.

Connectivity is accelerating the transformation of media—especially the execution of advertising to today’s consumers.

If we have learned anything in 2015, it’s that marketers need to shift their focus to the customer. As channels such as social media, video, and mobile continue to gain traction, marketers and advertisers need to find solutions that satisfy all mediums. And to add fuel to the fire, issues around ad consumption and ad blocking have never been more apparent.

To learn more about what the future holds for TV and advertising, Adobe Marketing Cloud last week hosted a Twitter chat (as it does every Wednesday, at 1 p.m. PT/4 p.m. ET). Click here for the highlights.