Infographic: Consumers Want Digital Innovation In Brick And Mortar
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience takes place when the right content is presented to a customer at precisely the right time, no matter where they choose to engage.
At a time when consumers have more options than ever before for products and services, customer experience is the last true differentiator. That’s the main reason why so many companies today are obsessing over digital innovation, especially when it comes to retail, and getting people to buy.
Indeed, digital technology has had a huge impact on the way that consumers shop. Mobile, specifically, has been the ultimate disruptor.
Although online shopping is booming, the majority of consumers are still going to physical stores, and they expect digital experiences (such as kiosks and self checkout) when they get there. The problem is there are more consumers that want these in-store experiences than businesses that are able to deliver them, according to a new study by Adobe (CMO.com’s parent company).
The study found that consumers are actually willing to provide information about themselves and their preferences in the store to better personalize the shopping experience.
Click here to download the full report, “The Path of Experience” which covers the role of dynamic merchandising in engaging customers in-store, and how audience segmentation and personalization can help improve customer experience inside of retail locations.