Report: Agencies Should Develop Talent From Within

Agencies must shift their investment in hiring digital talent and begin developing and educating employees to ensure organizational readiness, according to smith & beta.

Sixty-two percent of agency employees say their clients are asking for more advanced digital work, yet more than 43% feel unprepared.

What happens now? Smith & beta’s new “State of Advertising Talent” report (and the source for the preceding stats) takes the stance that agencies and brands must shift their investment in hiring digital talent and begin developing and educating their employees to ensure organizational readiness. The three-year quantitative and qualitative benchmark study is based on responses from more than 2,000 employees from advertising agencies in North America, EMEA, APAC, and LATAM.

Click here to download the report (short registration required).