Now You’re Tweeting: #AdobeChat Takes On Predictive Analytics

As the digital landscape continues to evolve, predictive analytics is creeping its way into more and more organizations.

Today’s consumers demand personalization. They desire smarter marketing that provides helpful information tailored to their specific, individualized preferences—and they want those experiences where and when they want it. For marketers, this means their brand stories must begin with the customer.

So where do you start? With predictive analytics. Predictive analytics equips marketers with the tools they need to understand their audiences. It helps them make smart business decisions while shining light onto the potential outcomes of those decisions. As the digital landscape continues to evolve, predictive analytics is creeping its way into more and more organizations.

To learn more about where marketers are and where they’re heading with predictive analytics, Adobe Marketing Cloud last week hosted a Twitter chat (as it does every Wednesday, at 1 p.m. PT/4 p.m. ET). Participants included Beth Comstock and David Cooperstein. Click here for the highlights.