The CMO Show: When Marketing And Creativity Collide

Marketers should care as much about creativity as they do about data and numbers, according to Anne Miles, managing director of International Creative Services.

The CMO Show: When Marketing And Creativity Collide

How do you define creativity?

In this episode of The CMO Show, Anne Miles, managing director of Melbourne-based consultancy International Creative Services, shares what it means to be creative—and what happens when it collides with marketing. “When it comes to commercial creativity, I think [creativity] is being the coolest way to solve a client’s problem and get people to engage with the brand,” she said.

Tune in as The CMO Show podcast hosts JV Douglas and Mark Jones dive into why marketers should care as much about creativity as they do about data and numbers. They also explore what businesses can do, practically, to keep their jobs on track and how to best deliver to the business and brand strategy

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The CMO Show is a podcast about brand storytelling and the future of marketing. To listen to previous episodes, visit the website or follow along on iTunes or SoundCloud.