#AdobeChat Takes On Consumer Email Habits

Done right, email can be a matchless way to acquire new customers, maintain existing customers, and build trust and loyalty across your organization.

New technologies emerge every day, as do new consumer behaviors and marketing strategies. Just like the latest fashion trend, digital marketers change their minds about the most effective ways to reach their audiences—especially when it comes to email marketing. Email has been under-resourced, ignored, and even proclaimed “dead” with the rise of social media.

However, a vast majority of individuals across all generations are addicted to email. Adobe’s second annual consumer email survey found that nearly half of us can’t even use the bathroom without checking email. If that’s not telling, we don’t know what is.

Done right, email can be a matchless way to acquire new customers, maintain existing customers, and build trust and loyalty across your organization.

Last week, Adobe (CMO.com’s parent company) held a Twitter chat about consumer email habits. Click here for the highlights.

#AdobeChats take place every Wednesday, at 1 p.m. PT/4 p.m. ET). The next one, Oct. 12, will be about user-generated content.