CMOs Discuss The Transformations That Most Changed Their Roles

Four leading-edge marketers also discuss what it takes to be a successful leader of innovation.

Innovation is more than a hot topic among CMOs: It’s a strategic imperative in our world of seemingly endless digital transformation.

At last month’s CMO’s Leading Innovation Conference, a.k.a. CLIC (read my coverage here), I had the opportunity to interview a handful of leading-edge marketers about how the transformations around them are impacting their roles and what it takes to be a successful leader of innovation.

The following videos feature Andy Yost, CMO at Gannett/USA Today Network; Tracey Mustacchio, CMO at RES Software; Sonny Ganguly, CMO at WeddingWire; and Lisa Nirell, founder of EnergizeGrowth and the brains behind CLIC.

(Read related article: ”Innovation Is A Priority, But Obstacles Remain: Study“)