From Editorial to E-Commerce: Changing How the World Shops for Fashion

How does an e-commerce fashion site earn the top spot among South Africa’s online retailers in only three years? For fashion e-tailer Spree, their approach combined decades of fashion magazine experience with creativity and agility to unveil an experience that unites the pleasure of magazine-style shopping with all the convenience of digital.

Spree is owned by Media24, South Africa’s leading publisher. After successfully creating online and digital editions of its magazines, Media24 decided to take its digital efforts up a notch. Spree gives loyal audiences the latest fashion and beauty advice and then lets them buy what they see.

Providing consumers with high-quality experiences demands fresh creative and a focus on keeping all elements of the company’s emerging brand intact. Adobe Creative Cloud for Enterprise supports that goal by giving creatives the most up-to-date software along with the ability to maintain style guides in Creative Cloud Libraries and easily incorporate Adobe Stock imagery into designs.

“Adobe Creative Cloud Libraries is an absolute game-changer,” says Ryk Benadé, Art Director at Spree. “Now, with just a few clicks, anyone can develop content that adheres perfectly to the Spree brand and ultimately reinforces that in the minds of consumers.”

All of this saves Media24 time and money. And even more important, Spree offers real benefits to consumers and Media24 alike, as fashion-lovers enjoy better access to the latest styles and Media24 strengthens its image as a publishing innovator.

Read the full story here.

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