Game On: The CMO’s Adventure Through The C-Suite

Whoever said your job wasn’t fun?

Whether launching a new product or activating a small conference, CMOs who want to get new projects off the ground need buy-in from the rest of the executive team. Ushering an idea through the C-suite is a challenging process: Politics, personalities, and differing agendas from each exec present a high-level, high-stakes vetting process that would make for a great board game.

The good news each “player” in this game has some generally prevailing characteristics, making a win easy enough for any CMO who is able to uncover them and then be strategic about it. Whoever said your job wasn’t fun?

Click on the dialogue boxes, below, for how to win over each C-suite member.