#AdobeChat: Let Big Data Make A Big Difference For Your Marketing

Big data is the fuel that drives digital marketing success. But what kinds of data generate the most useful insights, which, in turn, can impact marketing strategies?

Everyone’s connected in our digital age. At any given time, individuals are wired into their desktops, smartphones, tablets, wearables, etc. The rise of connectivity has redefined the role of the marketer, opening up a complex playing field of consumer-led channels. Trying to navigate through platforms to reach a target audience has never been more overwhelmingly complicated.

Luckily, this rise of connectivity has also brought forth a wealth of available consumer data. With this data, marketers are gaining stronger insights and more clarity into their customers than ever before. Big data is the fuel that drives digital marketing success. But what exactly does big data mean? What kinds of data generate the most useful insights, which, in turn, can impact marketing strategies?

Click here for a roundup of insight from a recent Twitter chat conversation that addresses those questions, and more.

#AdobeChats take place every Wednesday, at 1 p.m. PT/4 p.m. ET). The next one, Nov. 2, will be about mobile apps.