#AdobeChat: Marketers Don’t Sell Products, They Sell Experiences

The proliferation of devices and now the internet of things makes it hard to provide continuous, consistent, and compelling experiences. It will only get harder.

At Adobe Summit in March, Brad Rencher, EVP, general manager of digital marketing at Adobe (CMO.com’s parent company), introduced a new vision for marketers when he said, “We’re no longer in the business of selling products; we’re in the business of selling experiences.”

But how do marketers make that transition a reality?

One big problem is that meeting people’s expectations for experiences is becoming more and more difficult. The proliferation of devices, such as mobile phones and now the internet of things (IoT), makes it hard to provide continuous, consistent, and compelling experiences. It will only get harder.

To meet such expectations, enterprises will need to transform in ways they haven’t in decades in order to provide seamless, connected experiences. But how, exactly? Click here for a roundup of insight from a recent Twitter chat conversation about how to provide exceptional digital experiences in an evolving marketing universe.

#AdobeChats take place every Wednesday, at 1 p.m. PT/4 p.m. ET). The next one, Oct. 26, will be about big data.