Adobe Analytics Positioned as a Leader in Gartner’s Magic Quadrant
by Adobe Communications Team
posted on 10-18-2016
For the second year in a row, we have been named as a leader in Gartner’s “Magic Quadrant for Digital Marketing Analytics research report.” Eleven vendors were evaluated in all, and Adobe was among three named a leader for our ability to execute and completeness of vision.
Some of the world’s largest brands including Hyatt, Audi, Conde Nast, Marriott Hotels, Philips, Sony and thousands more rely on Adobe Analytics within Adobe Marketing Cloud to power great digital experiences through customer intelligence. Via capabilities such as Analysis Workspace – a data curation “canvas” that pulls relevant insights at the speed of thought – Adobe Analytics continues to help brands make data insights more accessible across their organizations, while tapping into the latest data science technologies to stay ahead of the curve.
Topics: Trends & Research, News