The D&AD New Blood Awards are an incredible opportunity for budding young creatives to show off their skills and demonstrate that they have the talent and know-how needed to succeed within the creative industries. Celebrating outstanding design work, a D&AD Pencil award is recognised the world over as a symbol of the very highest creative achievement, and is a great way to make a name for yourself if you’re starting out.
Open to any young creative aged 23 or under, plus current students and recent graduates, entrants are encouraged to tackle one (or several) of the award briefs, each of which reflects a challenge faced by brands in the real world.
The brief
This year, we’re asking you to dig deep into your hard-won wisdom and life lessons and celebrate them through illustration or photography. Identify the advice you’d like to give, and create a series of three posters or prints to visually bring your insights to life. It’s time to draw on your life experience and visually declare what you’ve got to share!
Can you communicate wisdom without words? They say a picture’s worth a thousand. Create images that pack a punch and get to the core of the heartfelt advice you’re trying to express. Though this is all about craft, so feel free to incorporate lettering if that’s your illustrative style. Whatever you create, it should help spread your message or declaration to the world.
Who’s it for
You get to decide who your target audience is. It can be who or whatever you want it to be, just be sure to tell us when you submit your work. Is it for your peers, a message to your future self, those about to tread ground you’ve already explored or those that are older but no wiser…?
