How To Make It On Mobile

Where should your strategy begin? What does it mean to be mobile-first? Read on.

How often have you been distracted at work by your phone vibrating with a new text or push notification? If you’re a digital marketer, you need to keep tabs on the opportunities to reach your audiences through mobile applications and the mobile web. On top of that, you must pay attention to how your mobile sites and presence are visible and accessible to consumers. It’s not easy, but it can be done. Where should your strategy begin? What does it mean to be mobile-first?

Adobe (CMO.com’s parent company) recently held a Twitter chat about how to make it on mobile. Click here for the highlights.

#AdobeChats take place every Wednesday, at 1 p.m. PT/4 p.m. ET). The next one, Nov. 16, will be about the resurgence of dynamic creative optimization (DCO) and its impact on programmatic advertising.