Livefyre Poll Test

Mobile technology is driving profound change in the transport sector, as evidenced by the global success of Uber and other ride-sharing platforms.

In Indonesia, a country often regarded as technologically conservative, motorcycle taxi startup Go-Jek is at the forefront of digital innovation. Since launching its app in January 2015, Go-Jek had tallied more than 17 million downloads by May 2016 alone.

“This is only the beginning, as mobile penetration rates continue to grow among Indonesia’s increasingly affluent middle class,” said Michele Ford, professor of Southeast Asian Studies and director of the Sydney Southeast Asia Centre at the University of Sydney. Ford also is a branding expert who recently presented on “The Go Jek effect” at the 2016 ANU Indonesia Update Conference, focused on Indonesia’s digital transformation.

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