What Are The CMO’s Priorities In 2017?

A pair of analysts and three marketing executives pinpoint the strategies that rise above the rest.

“Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives—choice, not chance, determines your destiny.” — Aristotle

The words of Aristotle ring truer then ever for the world of marketing these days. CMOs have myriad choices to make every day: Mobile, data, digital tranformation, customer experience, personalization, customer journey mapping—the list goes on. But which should be the priority? Are there one or two ideas or strategies that rise above the rest, upon which marketers of high intention can intelligently execute? A pair of analysts and three marketing executives—sages in their own right—speak to that in the video above.