How To Win The Holiday Shopping Season

Brands and marketers need to step up their game to compete for consumer attention.

For a 61-day period (Nov. 1 to Dec. 31), a massive amount of transactions will flood the digital landscape. While this is and always has been the norm, recent technological advancements have changed the way consumers research and purchase—especially when it comes to holiday shopping.

This new reality is exciting, but it also means that brands and marketers need to step up their game to compete for consumer attention. Without actively strategizing for the weeks leading up to Thanksgiving, the last two weeks of December, and everything in between, you’re likely to leave revenue and market share on the table.

Adobe (CMO.com’s parent company) recently held a Twitter chat replete with holiday marketing insights. Click here for the highlights.

#AdobeChats take place every Wednesday, at 1 p.m. PT/4 p.m. ET). The next one, Nov. 30, will be about data science.