Busted! 5 Myths About Experience Design

In a world where digital interactions pervade almost every experience that customers have with a brand, business leaders can’t afford to get experience design wrong. But how can they get it right?

Customer experience (CX) has finally reached prime time. It is being recognized broadly as a key differentiator of the products and services that businesses offer, no matter what the industry. Business leaders get it: The environments they create and interactions they foster for their customers define their brands. As such, they need to pay closer attention to experience design and related disciplines, including CX, user experience (UX), and human computer interactions (HCI).

Along with the aforementioned C-level epiphany, experience designers and product managers are being inundated with (often contradictory) advice from bloggers, analysts, and self-proclaimed experts on how to achieve breakthrough experiences.

And, among this rabble, those same product managers have also formed their own opinions about experience design–opinions that are often heavily influenced by idiosyncratic brand loyalties.

In a world where digital interactions pervade almost every experience that customers have with a brand, business leaders can’t afford to get experience design wrong. But how can they get it right when design opinions are endless, design patterns are seemingly infinite, and consumer interactions and expectations are ever-evolving?

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Also from SapientNitro: “It’s Only Rational To Make ‘Emotion Insights’ Part Of Your Marketing”