Marketing Experts Suggest: How Best To Spend Money And Time In 2017

Their suggestions—some predictable, some not so much—are, well, right on the money.

A group of industry experts recently convened in New York City to discuss how marketing has changed over the past few years, as well as what lies ahead. As part of that conversation, the group was asked to advise CMOs about where they might want to spend their budgets in 2017. View the video above to see what they had to say. Their suggestions—some predictable, some not so much—are, well, right on the money.

Marketing budgets and CMO spend are going to be big topics of discussion at Adobe Summit 2017, March 19-23 in Las Vegas. Click here to view the agenda and register. (Bonus: Enter code CMDC17 for a $200 discount.)