From online shopping stats and best brand moments to marketing trends and predictions for 2017, catch up on the year-end content CMO.com has been running these past few weeks.
FEATURES
While the general population resolves to work out more, eat less, and quit smoking, marketers, too, are busy debating which bad habits they’d like to kick to the curb in the new year.
A group of industry experts recently convened in New York City to discuss how marketing has changed over the past few years, as well as what lies ahead. As part of that conversation, the group was asked to advise CMOs about where they might want to spend their budgets in 2017.
CMO.com asked senior marketers what they thought their peers should be looking out for this year. The trends they identified fell into three areas: social, technological, and marketing, itself.
What CMOs Must Nail In 2017 To Succeed In The ‘Experience Business’
As we head into 2017, we know now that nothing will ever be the same in our new digital world where consumers are in charge. So, strategically, what does that mean for CMOs? To find out, we turned to our network of top marketers and analysts.
2017 Predictions: Digital Transformation, CX Top The List [Infographic]
Of the 75-plus responses we received for our 2017 compilation of marketing predictions (above), five main themes became clear.
CMO.com’s Top 10 Marketing Trends For 2017
After a period of rapid technological changes—connecting cars, homes, and humans—insiders agree 2017 will be a year of adapting to many of the recent trends. From mobile to ad-tech consolidation to strategic accountability, it’s time to lift the lid on what marketers can expect in the next 12 months.
2017: The Year Marketers Must Rethink … [SLIDE SHOW]
We doubt you’ll have to wipe your strategic slate clean, but the progression of some familiar topics could mean some rethinking, recalculating, and realigning is in order.
Welcome to the fourth annual rendition of our holiday poem—a little confection, a mere trifle, an amuse-bouche to get your holiday season off to a tasty start. Sit back, sip an eggnog, read on, and enjoy.
The CMO’s A-Z List Of Modern Marketing Trends
What are the marketing buzzwords and big-picture topics affecting your brand? And how do your customers feel about it in the year ahead?
Emotion-Based Campaigns Win Hearts–And Awards–In 2016
The Asia-Pacific region, with all its cultures and colours, produced a multitude of inspiring, heartbreaking, and hilarious marketing campaigns in 2016. Surprisingly, industries not typically renowned for emotion are now dominating the art of storytelling.
The Best Of Marketing Superstars, Season 2 [PODCAST]
This week’s episode features some of our favorite moments spent interviewing top marketers: Dollar Shave Club CMO Adam Weber, MongoDB CMO Meagen Eisenberg, and Chili’s CMO Krista Gibson.
What Are The CMO’s Priorities In 2017? [VIDEO]
Mobile, data, digital tranformation, customer experience, personalization, customer journey mapping—the list goes on. But which should be the priority? A pair of analysts and three marketing executives pinpoint the strategies that rise above the rest.
Thanks For The Advice: Top Tips From CMOs In 2016 [SLIDE SHOW]
In our many interviews with top marketers from some of the world’s most famous brands, we often ask: If there is one piece of marketing advice you could give our readers, what would it be? Here are some of the most interesting answers.
The 10 Best Brand Moments Of 2016
Redefine advertising’s role from intrusive to helpful is tremendously hard to do. That is why we salute the following 10 brands for finding those moments during an overall rough year for many around the globe.
Five key technologies played a hand in this year’s advancements, but the speed of progress for each varied, and not all lived up to expectations. Where do marketers go from here?
You don’t often come across a marketing manager as romantic lead or against-all-odds heroine. But, for a little light seasonal reading, there is much here to enjoy and maybe even to learn from
15 Mind-Blowing Stats About Online Shopping—Holiday Edition
It’s that time of the year again, and consumers are already shopping for gifts both online and along the avenue. Major studies all point to digital playing a larger role than ever before.
Enjoy this fantastic look back at some of the most precious moments of holiday cheer in advertising. The author, ecommerce adviser Kunle Campbell, starts with holiday marketing trends dating back to the late 1800s.
CMO.com speaks to marketing leaders every day. What they tell us helps to inform our global editorial coverage. But another indicator that looms large is what you, the reader, peruse here on the site.
OPINION
Five CX Pillars CMOs Should Prioritise In 2017
By Alastair Cole, Chief Innovation Officer, The Engine Group
In today’s increasingly complex digital ecosystem, CMOs need to figure out where to focus their efforts to deliver the greatest CX impact.
Fresh And Bold Ways Industry Leaders Can Approach Marketing In 2017
By Amy Quigley, President, MITX
One of the best ways for a brand to stand out from the crowd is to be an early adopter of new tactics and technologies.
**[Create More Wins In 2017: Think Like A Capitalist
](http://www.cmo.com/opinion/articles/2016/12/9/create-more-wins-in-2017-think-like-a-capitalist.html)** By Nick Corcodilos, “Ask the Headhunter”
Learn to make capitalist investment and faith part of your new year. See what good comes out of taking more risks to help the other guy win, even if you lose.
Mobile Apps: From One-Hit Wonders To 2017 Enablers Of Multichannel CX
By Matt Asay, VP, Mobile, Adobe
If 2016 was the year the world soured on mobile apps—reaching, in the words of Walt Mossberg, “peak app”—then 2017 will be the year they move beyond hype and into real hope as a way for brands to engage their customers.
End-Of-The-Year Musings From A Millennial Marketer
By Max Thorpe, Marketing Manager, mCordis
I’ve become aware of how outrageous it is to declare Millennials as your target demographic. Perhaps I’m writing myself out of a job by saying that
3 Predictions About Ad Fraud In 2017
By Amit Joshi, Director of Product and Data Science, Forensiq
For those who monitor digital ad fraud, 2016 marked a sea change in the way brands and agencies think about the money they spend to reach consumers inside mobile apps. But the struggle is far from over.
’Tis The Season: Marketers, Multiscreen, And Monetization
By Campbell Foster, Marketing Director, Adobe Primetime
As broadcasters begin to realize their vision for addressable media sales, advertisers will have unprecedented control over how they reach TV viewers across a vast array of devices and platforms.
5 Ways To Captivate Shoppers During The Holidays—And All Year Long
By Kristen Hamerstadt, Director of Marketing, SmarterHQ
To stay ahead—now and all year round—retailers need take a page out of Amazon’s book.
[The One True Tip For Holiday Email Marketing That Stands The Test Of Time
](http://www.cmo.com/opinion/articles/2016/10/28/your-holiday-emails-should-resonate-with-your-audience.html) By Greg Dale, COO, Persado
In order to run a successful holiday season campaign, don’t plan to follow a simple checklist of best practices that guarantee some ambiguous boost in revenue and returns.
As ABM Continues To Evolve In 2017, So, Too, Must Your Metrics
By Sonjoy Ganguly, SVP Product Management, Madison Logic
Traditional marketing metrics just aren’t effective in today’s B2B marketing programs—and especially not with account-based marketing.
[Mobile Search Trends: 3 Rising Opportunities In 2017
](http://www.cmo.com/opinion/articles/2016/10/25/mobile-search-trends-3-rising-opportunities-in-2017.html) By Chris Humber, Head of Search, Catalyst
For brands to succeed in 2017, CMOs must adopt a mobile-first strategy to court consumers at the right time with the right message.
**[10 Essential Media ‘To-do’s’ For Marketers In 2017
](http://www.cmo.com/opinion/articles/2016/11/9/10-essential-media-todos-for-marketers-in-2017.html)** by Graham Brown, Co-Founder and Director, MediaSense
In a rapidly evolving media marketplace, marketers must continue to adapt and exercise much greater control over their media ecosystem.
