Don’t Hang Up On The Phone—It’s Still A Powerful Conversion Tool

Even in today’s digital world, a phone conversation is often the best way to earn a customer’s business and loyalty.

If you haven’t thought much about the phone calls your advertising and website generate for your business, it’s understandable. Phone calls rarely get the media coverage that online conversions and in-store visits do. Calls can be an easy conversion for CMOs to overlook or ignore.

But ignoring this channel can have a strong negative impact on marketing ROI. In most industries, phone conversations driven by marketing play an important, and often necessary, role in the customer journey. Even in today’s digital world, a phone conversation is often the best way to earn a customer’s business and loyalty. And as digital advertising goes mobile, these conversations are becoming more common—with calls to U.S. businesses from mobile search, social, and display ads expected to reach over 160 billion in 2019, a 73% increase from 2015.

In a recent report, entitled “A Wake-Up Call for CMOs: The Unexpected Impact of Call Conversions on Marketing ROI,” a range of CMOs and senior marketers explained the strategies their marketing teams use to generate more customers from phone calls.

Click here to read the report (short registration required).