Social For Brands: The Role, The Noise, The Relevance

What will social marketing success look like in 2017? That was the topic of a recent discussion on Twitter.

We’re living in a world dominated by social media. Nowadays, brands and marketers are taking full advantage of these engaging channels, looking for new ways to truly reach their audiences and build loyalty—all while moving the needle and providing value to the overall marketing goals and objectives.

Adobe (CMO.com’s parent company) recently held a Twitter chat surrounding social marketing success in 2017. The discussion revolved around three main questions:

• Define the roles of social media for brands today. Will or should that change?
• What are some ways brands can break through the social noise and be heard?
• In your opinion, what social platform is the most relevant for brands right? Why?

Click here for the highlights.

#AdobeChats take place every Wednesday, at 1 p.m. PT/4 p.m. ET). The next one, Jan. 11, will be about the future of retail.